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Would you please briefly introduce yourself to our readers? am Lee Chung-chung, a fashion designer who I graduated from Central Saint Martin in the U.K. After majoring in menswear, I made my debut at London Fashion Week in 2010 and began my career in fashion. Since launching LIE in 2013, the brand has held fashion shows not only in Korea, but also in New York, Paris, London, and other major fashion cities in the world.

We are curious about how you got into
the fashion business initially.
It felt inevitable. I got a lot of attention for being
unusually tall and thin since I was young, so
that might have been why I enjoyed dressing
up. But then I became more attracted by the
process of creating outfits rather than being
seen wearing them, so everything kind of
turned out to be inevitable from then onwards.