KCRUSH INTERVIEW With WhySoCerealz’s Designer Steve Lee

Do you have a philosophy or story behind your brand name, because it seems to evoke interest and possibly have a hidden story behind it, right ? There was a period of time when I used to be very edgy and “way too serious”. This was actually the time when I began learning fashion design at KASSA (한국패션봉제아카데미). The angry face logo depicts myself at that time. I mean, my self-esteem was very low that I couldn't accept myself making any mistakes; hence I was extremely stressed all the time and probably had an angry face all the time. So I would comfort myself by saying to myself “hey, why so serious? it's okay to laugh.. it's okay to smile once in a while.. it's okay to make mistakes for every mistake is an opportunity to mature ''. Why so serious, let's be cerealz!