We at Kcrush are always on the lookout for new products or willing to test any product suggested to us from the beauty world. Etude House recently released their Double Lasting foundation that has gotten some rave reviews from many different YouTube beauty channels including Edward Avila and So Young’s Beauty Room. Etude House states the foundation can last for up to 24-hours. We decided to put it to the test!
Packaging
The foundation arrives in a simple box that isn’t flashy, but it protects the foundation bottle well. The bottle itself is a heavy glass that is more in-line with Banila products than Etude House, but it looks lovely. The design of the bottle is posh and doesn’t look cheap or like it came from a drugstore, so it is definitely worth the cost so far.
The font on the bottle isn’t flashy, which is nice because sometimes if the font and overall presentation is too bold or too fancy, it’s almost like the company is overcompensating and sends off a vibe that you might not be getting what you paid for; of course, this might just be me.
It should be noted that the Double-Lasting foundation comes in five shades from fair to vanilla to sand to beige to tan. The tan isn’t very tan, so if you’re a person of color, the Korean makeup giants have yet to reach out to you. I am a very pale person, so the shade I have is fair.
Ingredients
Water, Titanium Dioxide (Ci 77891), Cyclopentasiloxane, Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Cyclohexasiloxane, Butylene Glycol, Alcohol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Trimethylsiloxysilicate, Phenyl Trimethicone, Peg-10 Dimethicone, Zinc Oxide (Ci 77947), Methyl Methacrylate Crosspolymer, Isododecane, Iron Oxides (Ci 77492), Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Disodium Edta, Disteardimonium Hectorite, Sodium Chloride, Stearic Acid, Silica, Adenosine, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Aluminum Hydroxide, Hdi/Trimethylol Hexyllactone Crosspolymer, Ethylhexylglycerin, Iron Oxides (Ci 77491), Caprylyl Glycol, Triethoxycaprylylsilane, Polysorbate 80, Polypropylsilsesquioxane, Hydrogenated Lecithin, Iron Oxides (Ci 77499), Fragrance
Use
First, add primer to your skin to make sure you have a smooth, even palette. Before using the foundation, follow the directions on the box and shake well. Shaking well mixes up the foundation so it has a more even consistency. I missed this step initially with the first trial of this product, so my foundation was an oxidized water. At first I thought I got a bad batch, but it was just because I didn’t shake it. SHAKE THE FOUNDATION! Then, pump one or two dots of foundation onto the back of your hand. From here, dot the foundation onto your face using your fingertips or a makeup sponge. Then, blend well. Etude House recommends following the direction of your skin texture, but feel free to pat on the foundation in a way you’re comfortable. Then, you can either wear this foundation alone or you can finish your makeup routine with contouring, blending, and concealing.
Impressions
The foundation is lightweight and doesn’t feel like a mask! This is a plus for someone like me who hates makeup and prefers a more natural look. The foundation feels breathable and dewy when first applied, so it does look natural. One thing to keep in mind is that it sets quickly, so you either have to work fast to apply it or add some more foundation as necessary until you achieve a desired look.
Since I am a pale girl, the fair shade should have been fine since I wear fair shades for different makeup brands including Kat Von D, Etude House, Missha, and Iope. Unfortunately, fair is more of ghostly light color with a hint of pink for this foundation, so I feel I should have gone with the vanilla shade. I’m not the only person who had issues with color matching as others experienced this makeup being lighter than other Etude House foundations and other foundations in general, so color-matching may be difficult. After some contouring, the foundation doesn’t look so light, but it is a bit off-putting at first.
One of the pluses for this foundation is that it is full coverage. It does a fabulous job covering imperfections and redness all while avoiding heaviness and looking too makeup-y. For me, the foundation looked like a second skin during the trials because I had an opportunity to try it while on a good-skin run. Individual results may vary. However, as the day went on, some of my imperfections such as my unfortunately dry and oily skin started to surface. Where my skin tends to be dry (jawline and around my mouth), the makeup started to flake, while my T-zone looked really shiny. I wasn’t impressed with the foundation at this point, but I have to say it didn’t budge.
The foundation is called “Double-Lasting,” and Etude House advertises all-day wear and even 24-hour wear. I used this foundation from 9am to 2am to test how it does. In the beginning, the foundation looks fresh, so I had a glowing, youthful appearance. The effects lasted until about 4pm when the dry, oily issues started to occur. Around my mouth and nose, some of the foundation did come off a little, but on the rest of my face, nothing moved. After some exercise and errands, though, I saw that, while the foundation doesn’t fade, it did start to settle into my pores a bit making them look large and noticeable. This was not a pleasant occurrence. With that aside, it was nice to not have to reapply foundation all day. By around 2am, the foundation was wearing off quickly and started to look patchy, so I doubt this foundation will last 24-hours for anyone. I call shenanigans on the claim.
Overall
I’m not convinced that the foundation will last for 24-hours (who would wear makeup that long anyway?), but it does last a good amount of time before it starts to look weird. It has a lot of pluses, though, especially since it is light and full-coverage! Usually, full-coverage makeup is heavy and uncomfortable, but this isn’t the case. It really does feel like there’s nothing on. For this, I give the foundation rave reviews.
Now, I’m not a fan of how it settles though. Others liked how it wore throughout the day, so I might just be unlucky in the fact that my skin soaks up everything to where my pores show and my skin gets dry and oily. This may be unique to me, but a few other bloggers noticed issues with oiliness too, so maybe not. I do want to point out that the foundation washes off easy and doesn’t cause breakouts (again, this is just my experience), so it seems to be a good foundation in that it’s not much of an irritant. I’m always looking for products that don’t cause issues since I do have sensitive skin, so this foundation is a keeper in that regard.
As a whole, it’s a good foundation, but it doesn’t last as promised. It earns a 3.5/5.
Etude House’s Double-Lasting foundation is available on the Etude House website for $36 and comes with a makeup brush. If you want it without the brush, it’s $20 on Amazon.
—-Joelle Halon