If you are visiting an Asian country and you see a lot of people wearing facemasks in public, do not be surprised… do not panic either. Since early 20th century, due to several outbreaks of infectious diseases such as 1918 (the Spanish flu) and 1968 flu pandemics (the Hong Kong flu), facemask started to appear. The 2002 SARS and 2006 Bird flu have brought the facemask-wearing into a common practice. It remains very popular among East Asian countries, especially China, Japan and South Korea. However, the causes of wearing masks have changed into many directions nowadays.
Causes
A funny fact in Japan among the young generations, is that masks are becoming a part of fashion. People wear it as common as wearing a hat. Many girls believe that by wearing masks, their eyes will look bigger and their faces will look cuter, which also adds a mysterious attraction to boys. However, if going a bit further, masks are becoming an excuse for young people to isolate themselves. They can hide their faces behind masks, avoid conversations with people and just play cool. In this case, masks become social firewalls which is unhealthy to mental growth.
Consumer Market
Starting from 2010, the mask market has been gaining continuous growth in East Asian countries. In 2015, the world mask consumption reached 1.2billion pieces, doubling the volume in 2011. China as the biggest mask-consumption country, accounts for nearly half of the market. Some Medias estimate the Chinese pollution mask market worth $500 million in 2015, with a growth of more than 15% each year. At the last season in 2016, JD.COM has witnessed a double to ten-time sales growth on its anti-pollution products in Northeast China. Japan, South Korean, India and Singapore have all reported significant market growth in mask sales in the latest several years, mostly due to the declining of air quality.
However, the main reason to purchase a mask, mostly is to fight against pollution. The PM2.5 mask is the most popular kind on the market. There are several different types of masks, gauze mask, surgical mask, N95 mask, cotton mask and active carbon mask. N95 mask is proven to be the best type against PM2.5, which prevents the person wearing it to contract 95% of virus. People still prefer white for masks among all the other colors as it represents cleanness. Black is also getting popular when people buy it for fashion. Very often there is only one standard size for masks, but customized large or small sizes are available for some brands. It is especially necessary to have small sizes for children.
Supplier Market
As for the major manufacturers of masks, the top 5 brands are 3M, Green Shield, Honeywell, UVEX and Hakugen. Some Japanese brands such as Shigemats, Koken, are considered as dark horses coming from nowhere, but getting popular all of a sudden. Out of the top five brands, 3M is by far, the leader of them, occupying 90% of the Chinese market. There are around 300 mask processing and supporting companies in the cities of Northeast China, such as Dalian and Jiaozhou.
Because of the explosion of e-commerce business in China, a high percentage of masks, coming from local companies, fail to pass quality tests. This urges China to build up a much detailed and comprehensive standard for mask production. The current market price for a mask varies from $0.15 to $0.40 for low end, from $4.5 to $5.8 for better quality ones. As there is a continuous growth in incomes for Chinese people, the higher end is more and more looked at. Nowadays many people are buying masks at the price of $22 to $37.
—-Lizzy Ren