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MUSIC VIDEO HERE
Music collective 1999 WRITE THE FUTURE has released their latest single “Gasoline” with South Korean rock singer/songwriter LØREN. Out now via 88rising and RCA Records, the single is accompanied by a high-octane music video. Listen to “Gasoline” HERE.
“Gasoline” is an electrifying pop-punk re-emergence for both LØREN and the genre-bending collective 1999 WRITE THE FUTURE. The all-English single touches on LØREN’s inner turmoil and angst as he struggles against both his personal demons and societal pressures. Meanwhile, the music video, directed by James Mao, perfectly captures the spirit of teenage angst and rebellion. Watch the “Gasoline” music video HERE.
(photo credit James Baxter/@jamesbaxter – download hi-res HERE)
The new track follows the releases of 1999 WRITE THE FUTURE’s latest singles “Raw I Know I Got It“ with NBA legend Shaquille O’Neal, “fIT chECK fREEsTYle“ with pop experimentalist Jean Dawson, “WhAT yoU WaNT“ with genre-bending artist Deb Never and “PUMP IT UP ε=┌(^_^)┘,” featuring Indonesian rap powerhouse, singer and producer Rich Brian and breakout rapper TiaCorine.
Earlier this year, 1999 WRITE THE FUTURE released their debut compilation project, hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚:, which features genre-spanning collaborations from the likes of Rich Brian, Warren Hue, Ghostface Killah, Busta Rhymes, Smino, Cuco, Amaarae, Offset, BADBADNOTGOOD, Westside Gunn, Dumbfoundead and more. The album boasts A-list features across 24 songs, pulling back the curtain on 1999 WRITE THE FUTURE’S anachronistic lore while capturing the sights, sounds and vibrancy of Northern California culture and beyond, through the lens of 88rising honcho Sean Miyashiro’s childhood nostalgia and wonder. Listen to the full project HERE.
Stay tuned for more from 1999 WRITE THE FUTURE.
About 88rising
88rising is a pioneering global music and media company representing the best of Asian talent and culture. Since its inception, 88rising has paved the way for many music industry firsts for its artists. Under the leadership of founder & CEO, Sean Miyashiro, the company has also grown its brand to include a global festival, Head In The Clouds Music & Artist Festival, and special partnerships with the likes of Coachella, Marvel’s Shang-Chi and the Legend of the Ten Rings, and many more. With over 200 million followers across global social media platforms and over 50 billion streams and views, 88rising’s global influence is undeniable.
About LØREN
LØREN’s self-written and self-produced first three singles including “All My Friends Are Turning Blue” have connected with listeners around the globe with their eccentric rock sounds, collectively garnering over 15M YouTube views.
He co-signed with 88rising to release his debut EP, Put Up a Fight, with the lead single, “Folks,” followed by “Panic.” That same month, he was named one of Paste Magazine‘s ‘The 20 Best Acts We Saw at SXSW 2023‘ and just a few weeks later he performed in the Sahara Tent at Coachella. Billboard Magazine has since spotlighted him in the ‘Sound’ section of the magazine and he has performed at multiple festival slots including Head in the Clouds and Summer Sonic.
Before his solo projects, LØREN participated as a lyricist for BLACKPINK‘s “THE ALBUM” including “Pretty Savage,” “You Never Know” and “Lovesick Girls“— the latter for which he appeared in the music video as the male lead. LØREN also received production credit for G-Dragon‘s single “Bullshit” off the Kwon Ji Yong album under his old moniker, Cawlr.
LØREN became Global Ambassador for Saint Laurent, and starred as the model for the fashion house’s eyewear campaign. Heavily influenced by his music, his fashion is also garnering worldwide recognition, and has landed him in covers for Dazed Korea, Vogue Hong Kong, Female Singapore and Numero Netherlands. LØREN has already started to break barriers as a true artist, and is bringing back the nostalgia of rock music to this generation.
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